This is a list of all available placeholders you can use in your Templates. Some depend on the type of product.

General placeholders

ASIN
The item’s ASIN.

BINDING
The product binding, e.g. “Toy”

BRAND
The product brand, e.g. “LEGO”, “Sony” etc.

DETAILPAGEURL
This is the link to the Amazon product page automatically generated by the Amazon API. It contains the tracking ID.

AMAZONHOMEPAGE
The Amazon shop homepage, like “http://www.amazon.com/” or “http://www.amazon.de/”. Depends of the country code of the product.

AMAZONHOMEPAGESSL
Same as {AMAZONHOMEPAGE} but with https://

ASSOCIATEID
The Associate ID used for the product. If no custom Associate ID was provided with shortcode, the default will be used (as configured in section on admin).

EAN
The item’s EAN.

EDITORIALREVIEWS
An raw array containing the editorial reviews. You can get the contents directly from the placeholder {EditorialReviewsContent}. Also it’s important to know that the review with source “Product Description” is not in this placeholder. This will be place to {EDITORIALREVIEWSCONTENTPD}.

EDITORIALREVIEWSCONTENT
Contains the editorial product reviews. Note that not every product has editorial review contents. Therefore use the the template conditions to test if it is empty or not. Also it’s important to know that the review with source “Product Description” is not in this placeholder. This will be place to {EDITORIALREVIEWSCONTENTPD}.

EDITORIALREVIEWSCONTENTPD
Contains the editorial product review with source “Product Description”. Note that not every product has editorial review with this content. Therefore use the the template conditions to test if it is empty or not.

EDITORIALREVIEWSCONTENTARRAY
An array containing the editorial reviews. You can get the contents directly from the placeholder {EditorialReviewsContent}. Also it’s important to know that the review with source “Product Description” is not in this placeholder. This will be place to {EDITORIALREVIEWSCONTENTPD}.

EDITORIALREVIEWSCONTENTARRAYCOUNT
Just a integer with the number of counted editorial reviews. Review with source “Product Description” will not counted.

EDITORIALREVIEWSCONTENTHTMLLIST
Contains the product editorial reviews list in a prepared HTML format as an unordered list (<ul><li> …). Note that not every product has editorial review contents. Therefore use the the template conditions to test if it is empty or not. Also it’s important to know that the review with source “Product Description” is not in this placeholder. This will be place to {EDITORIALREVIEWSCONTENTPD}.

FEATURES
Contains a comma separated string of all product features.

FEATURESARRAY
An array containing the product features. Can be used with template filters like join or loops from or with smarty.

FEATURESARRAYCOUNT
Just a integer with the number of counted features.

FEATURESHTMLLIST
Contains the product features list in a prepared HTML format as an unordered list (<ul><li> …)

LABEL
The item’s label, e.g. “LEGO”.

LINKADDTOWISHLIST
Contains the URL for adding the product to the user’s wishlist.

LINKALLCUSTOMERREVIEWS
Contains the URL to the page with all customer reviews.

LINKALLOFFERS
Contains the URL to the page with all offers.

LINKTELLAFRIEND
Contains the URL to the “Tell a friend” page.

MANUFACTURER
The item’s manufacturer, e.g. “LEGO”.

PLATFORM
The product platforms, like “PlayStation 4” or “Windows”.

PLATFORMARRAY
An array containing the product platform. Can be used with template filters like join or loops from or with smarty.

PLATFORMARRAYCOUNT
Just a integer with the number of counted platforms.

PLATFORMHTML
The product platforms, like “PlayStation 3” or “Windows” formatted as an HTML unordered list (<ul><li> …).

PARENTASIN
A parent ASIN for an item.

PRODUCTGROUP
The item’s product group, e.g. “Toy”, “Video Games”, “Book” etc.

PRODUCTTYPENAME
Correspond to the XSD categories.

PUBLICATIONDATE
Publication date.

PUBLISHER
The item’s publisher name.

RELEASEDATE
The item’s release date.

SALESRANK
The product’s sales rank within its category. One is the highest rating; a large number means the item has not sold well.

SIZE
The item’s size.

STUDIO
The name of the studio, such as Warner Brothers, that produced a digital item.

TITLE
The product title, e.g. “1.5m New Replacement Audio Upgrade Cable for AKG K450 K451 K452 K480 Q460 Headphones”.

MERCHANT
The name of the merchant that sold this item.

DATE
Just for internal use – the current date where the Item is imported.

LISTPRICEAMOUNT
The item’s list price without currency.

LISTPRICECURRENCYCODE
The item’s list price currency code.

LISTPRICEFORMATTEDPRICE
The item’s formatted list price including amount and currency.

OFFERSMAINPRICEAMOUNT
The item’s main price without currency.

OFFERSMAINPRICECURRENCYCODE
The main price currency code.

OFFERSMAINPRICEFORMATTEDPRICE
The item’s formatted main price including amount and currency.

OFFERAMOUNTSAVED
The amount of the difference between the list price and the actual price without currency.

OFFERAMOUNTSAVEDCURRENCYCODE
The currency code of the saved amount.

OFFERAMOUNTSAVEDFORMATTEDPRICE
The item’s formatted saved amount including amount and currency.

OFFERSALEPRICEAMOUNT
The item’s sale price without currency.

OFFERSALEPRICECURRENCYCODE
The item’s sale price currency code.

OFFERSALEPRICEFORMATTEDPRICE
The item’s sale price with currency code.

OFFERSALEPRICEFORMATTEDPRICEC
The item’s sale price without currency code but formatted.–

OFFERSLOWESTNEWPRICEAMOUNT
The item’s lowest new price without currency.

OFFERSLOWESTNEWPRICECURRENCYCODE
The item’s lowest new price currency code.

OFFERSLOWESTNEWPRICEFORMATTEDPRICE
The item’s formatted lowest new price including amount and currency.

OFFERSLOWESTUSEDPRICEAMOUNT
The item’s lowest used price without currency.

OFFERSLOWESTUSEDPRICECURRENCYCODE
The item’s lowest used price currency code.

OFFERSLOWESTUSEDPRICEFORMATTEDPRICE
The item’s formatted lowest used price including amount and currency.

OFFERAVAILABILITY
A textual note about the availability of the product, e.g. “Usually ships in 24 hours”.

OFFERISPRIME
If the product is available with Amazon Prime (boolean true / false).

OFFERPERCENTAGESAVED
An integer value of the percentage saved.

OFFERSMOREOFFERSURL
More offers page URL. This Amazon page contains all the marketplace offers the API does not return any more.

OFFERSTOTALMAIN
Integer value of how many main offers exists. Mostly this would be just one (1) or 0 if there is no main offer.

OFFERSTOTALNEW
Integer value of how many new offers exists.

OFFERSTOTALUSED
Integer value of how many used offers exists.

OFFERSTOTALOFFERS
The sum of total main, new and used offers.

OFFERSTOTALOFFERPAGES
Integer value of how many offer pages exist.

OFFERSTOTALREFURBISHED
Integer value of how many refurbished offers exists.

OFFERSTOTALCOLLECTIBLE
Integer value of how many “collectible” offers exists, e.g. “0”.

OFFERSAUTOPRICEAMOUNT
OFFERSAUTOPRICECURRENCYCODE
OFFERSAUTOPRICEFORMATTEDPRICE
OFFERSAUTOPRICEFORMATTEDPRICEC

VARIATIONSOFFER
If the product is a parent product that has variations, like clothes with different sizes, this placeholder contains the price range from lowest to highest offer.

VARIATIONSHIGHESTAMOUNT
If the product is a parent product that has variations, like clothes with different sizes, this placeholder contains the price without currency of the variation with the lowest price.

VARIATIONSHIGHESTCURRENCYCODE
If the product is a parent product that has variations, like clothes with different sizes, this placeholder contains the currency of the variation with the lowest price.

VARIATIONSHIGHESTFORMATTEDPRICE
If the product is a parent product that has variations, like clothes with different sizes, this placeholder contains the formatted price of the variation with the lowest price.

VARIATIONSLOWESTAMOUNT
If the product is a parent product that has variations, like clothes with different sizes, this placeholder contains the price without currency of the variation with the lowest price.

VARIATIONSLOWESTCURRENCYCODE
If the product is a parent product that has variations, like clothes with different sizes, this placeholder contains the currency code of the variation with the lowest price.

VARIATIONSLOWESTFORMATTEDPRICE
If the product is a parent product that has variations, like clothes with different sizes, this placeholder contains the formatted price of the variation with the lowest price.

VARIATIONSLOWESTSALEPRICEAMOUNT
If the product is a parent product that has variations, like clothes with different sizes, this placeholder contains the price without currency of the variation with the lowest sale price.

VARIATIONSLOWESTSALEPRICECURRENCYCODE
If the product is a parent product that has variations, like clothes with different sizes, this placeholder contains the formatted price of the variation with the lowest sale price.

VARIATIONSLOWESTSALEPRICEFORMATTEDPRICE
If the product is a parent product that has variations, like clothes with different sizes, this placeholder contains the formatted price of the variation with the lowest sale price.

VARIATIONSHIGHESTSALEPRICEAMOUNT
If the product is a parent product that has variations, like clothes with different sizes, this placeholder contains the price without currency of the variation with the highest sale price.

VARIATIONSHIGHESTSALEPRICECURRENCYCODE
If the product is a parent product that has variations, like clothes with different sizes, this placeholder contains the formatted price of the variation with the highest sale price.

VARIATIONSHIGHESTSALEPRICEFORMATTEDPRICE
If the product is a parent product that has variations, like clothes with different sizes, this placeholder contains the formatted price of the variation with the highest sale price.

SMALLIMAGEWIDTH
The width of the small image in pixel, e.g. “75”.

SMALLIMAGEHEIGHT
The height of the small image in pixel, e.g. “75”.

SMALLIMAGEURL
The URL of the small image.

MEDIUMIMAGEWIDTH
The width of the medium image in pixel, e.g. “160”.

MEDIUMIMAGEHEIGHT
The height of the medium image in pixel, e.g. “120”.

MEDIUMIMAGEURL
The URL of the medium image.

LARGEIMAGEWIDTH
The width of the large image in pixel, e.g. “500”.

LARGEIMAGEHEIGHT
The height of the large image in pixel, e.g. “380”.

LARGEIMAGEURL
The URL of the large image.

IMAGESETSARRAY
An array containing all information about the product images delivered by Amazon API.

IMAGESETSTOTAL
The total amount of image sets (integer).

CUSTOMERREVIEWSEXIST
Can be used to check if a product has customer reviews. Contains a boolean true / false.

CUSTOMERREVIEWSIFRAME
URL for using in a iframe for displaying customer reviews.

CUSTOMERREVIEWSRATING
Current Rating (between 0 and 5) float value.

CUSTOMERREVIEWSTOTAL
Number (integer) with total ratings.

CUSTOMERREVIEWSRATINGBAR
Wrapper for displaying ratingbar.

Specific placeholders

AUTHOR
AUTHORARRAY
AUTHORARRAYCOUNT
AUTHORHTMLLIST
EDITION
ISBN
LABEL
NUMBEROFPAGES

ACTOR
ACTORARRAY
ACTORARRAYCOUNT
ACTORHTMLLIST
ASPECTRATIO
AUDIENCERATING
DIRECTOR
DIRECTORARRAY
DIRECTORARRAYCOUNT
DIRECTORHTMLLIST
RUNNINGTIME
STUDIO
REGIONCODE

ARTIST
ARTISTARRAY
ARTISTARRAYCOUNT
ARTISTHTMLLIST
ISAUTOGRAPHED
ISMEMORABILIA
RUNNINGTIME
NUMBEROFDISCS
TRACKS
TRACKSARRAY
TRACKSARRAYCOUNT
TRACKSHTML

DESCRIPTION
BESTSELLERNUMBER